ALL TOP BOTTOM JACKET BEANIE / CAP BACKPACK ACCESSORIES
ALL TOP BOTTOM JACKET BEANIE / CAP BACKPACK ACCESSORIES
ALL TOP BOTTOM JACKET BEANIE / CAP BACKPACK ACCESSORIES
ALL TOP BOTTOM JACKET BEANIE / CAP BACKPACK ACCESSORIES
MINI MOE is made to order. Estimated production time 3 working days.
Free shipping in Norway >3500NOK
The studio will have a production and shipping break from 23rd Dec to 5th January 2025.
We wish everyone a happy holiday!
CURRENCY
LANGUAGUE
Three years after starting my first clothing label, MOE OSLO, I became a mother for the first time. A dear, rough and pure experience all at the same time. As my daughter got older, I found myself struggling to find clothes which, in my opinion, were good and comfortable for her to wear, especially in warm weather. In MOE OSLO one of the focuses is to only use high quality fabrics, so I guess I am particularly into this. I realised that for children, finding clothes where the focus is on the material rather then making it look cute is not so easy. Before a travel to Japan when our daughter was 8 months old, and the weather forecast was expecting around 40 degrees celcius, I found myself in need of making her some clothes I knew would feel comfortable, breathe and ensure she would not feel damp, while also protecting her skin from the sun. Simple trousers and thin garments in linen came to life.
Coming back, it felt natural for me to keep making our daughter clothes. Another topic that had bothered me the first months of my daughters life was how fast she outgrew the clothes. Therefore, I ensured the garments were pattern cut so that I could extend the garment and allow it to grow in line with my daughter. As she wore the clothes, friends of mine kept commenting and asking where they were from - the quality and simple look was something they also thought was hard to find. That's when the idea started growing in me. Maybe more people were looking for the same.
Now, three years and one more child after the first garment, I am making the idea into reality; simple garments in good quality made to last. It is essential that the brand will be focusing on doing our best to be environmental friendly - both when it comes to production of the garments and as well to ensure long lasting garments. Making clothes can never be defined as being environmental friendly, but we can ensure that the clothes being made are made in a sustainable way, with natural fibres, responsible and respectful production and a long life spam.
My goal is to make clothes that will be relevant for eternity - keeping it simple and focussing on the material.
The construction of each piece is carefully made so the sleeve and trouser hems can be folded up and down, and be adjusted as your child grows. The waist is made with an adjustable elastic band to perfectly fit your child, plus those next in line to take over. A trouser my three year old daughter has been using since she was one, are still in use as of today. Folded the first year, unfolded this summer and cropped for the year to come, while also sharing them with her younger sister.
As of today, MINI MOE is solely made from linen fabrics. 100% grown and made in Europe. Linen is a fabric which does not receive the recognition in the market as it deserves, and has somehow been mis-interpreted to only be a summer fabric. Actually, linen is also suitable for the winter, and is great as a protective layer over more fragile wool underwear. The linen will allow the wool to keep it's breathability. Linen can be compared to cotton for its use. When it is cold, the linen fabric carefully saves the body’s heat. Several thin layers warms more then one thick.
Linen is called the green fabric of the future for a reason. Linen is a naturally organic fiber, meaning it needs little or no fertilisers to grow. Due to the local climate where it grows, little or no extra water is needed to grow, it grows solely on rain water. Linen is at the top of the list over the strongest and most durable fabrics we have. Linen is naturally stain resistant and does not pile. These factors makes them as made for children clothing and their exposure to heavy wear; climbing, sliding, walking on the knees, spilling and exploring the world around them. My first born is now three years old, and I've had the chance to fully test out the products first hand for more then two years, and for me, there is no doubt that this fabric is the one perfect for the use.
I hope both you and your little one will enjoy our garments in years to come.
Yours, Henriette
